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Sunday, May 15 • 2:00pm - 3:00pm
Poster Session 1: Poster Board Number 54

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Poster Board Number: 54
Title: MLA Amplified: Content Analysis and Tweeter Tales
Objectives: During MLA '10, in addition to the meeting blog with official bloggers, there was an active Twitter stream using the hashtag #mla2010. Lorcan Dempsey has coined the term “amplified conference” to refer to conferences that employ social media and networking tools (Twitter, Facebook, Flickr, etc.) to communicate conference content. This poster presents an overview of the #mla2010 tweets as a social and intellectual history of the meeting.
Methods: Content analysis and survey. Those posts that were marked with the official meeting hashtag were collected using TwapperKeeper software. Posts were grouped into themes and categories in order to make conclusions about the effects an amplified MLA meeting has on the meeting attendee experience and to inform recommendations for future utilization of social media at our annual meetings. A survey of active participants in the MLA '10 Twitter stream will provide additional data about the experience and value of participation in an amplified MLA meeting.
Results: A sizeable minority of MLA '10 attendees made use of the Twitter stream, either as readers, tweeters, or both. Using an adapted coding scheme to analyze the #mla2010 tweets, we found that Twitter was used mostly to broadcast meeting content, set up social events, discuss ideas, and conduct general conversations around the meeting. In addition, the Twitter stream allowed people unable to attend a meeting in person to follow the events. The results from the analysis of the tweets matched self-reported behaviors by those who used Twitter. Those who abstained cited many reasons including a dislike of Twitter, a preference for face-to-face interactions, and lack of online access during the meeting.
Conclusions: For those who choose to utilize it, Twitter provides a way to enrich the annual meeting experience. It also offers a more informal, real-time record of events that can complement official meeting proceedings.
Authors: Marcus Banks, Director, John A. Graziano Memorial Library and Academic Instruction and Innovation, Samuel Merritt University, Oakland, CA; Marie T. Ascher, AHIP, Associate Director, User Support, Education, and Research, Health Sciences Library, New York Medical College, Valhalla, NY

Sunday May 15, 2011 2:00pm - 3:00pm
Exhibit Hall A - Minneapolis Convention Center

Attendees (13)

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