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Tuesday, May 17 • 1:00pm - 2:00pm
Poster Session 2: Poster Board Number 136

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Poster Board Number: 136
Title: Beyond Page Views: Rigorous Web Analytics in the Library
Objective: To develop an analytic framework for appropriately quantifying the success of the library’s website and its various parts.
Methods: The health sciences libraries first began to seriously track our web statistics in November of 2005 when we installed the Google Analytics tracking script. Over the last five years, our approach to measuring the health of the website has changed dramatically, moving from simple traffic metrics to a much more engagement-focused practice, including advanced segmentation and custom author-level reports based on custom variables. This poster will describe that process and outline our current analytics strategy.
Results and Conclusions: My results and conclusions are not complete yet.
Author: Wayne Loftus, AHIP, Web Services Coordinator, Health Sciences Libraries, University of Minnesota, Minneapolis, MN

Tuesday May 17, 2011 1:00pm - 2:00pm
Exhibit Hall A - Minneapolis Convention Center

Attendees (26)

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