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Tuesday, May 17 • 1:00pm - 2:00pm
Poster Session 2: Poster Board Number 37

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Poster Board Number: 37
Title: Quick Response Codes: Providing More Information in a Smaller Space
Objective: To evaluate the effectiveness of enhancing digital signage with quick response (QR) codes to promote library services and resources.
Methods: Digital signage displays are commonly used in libraries to advertise services and resources to patrons entering or exiting the library. Ads rotate through a slide show as patrons walk by the entrance of the library. However, text conveyed in such a brief amount of time does not always provide enough context or content to fully describe the services, resources, and classes offered. At the same time, with the proliferation of smart phones, our patrons are carrying mobile computers in their pockets and expect to be able access information about the library. In fall 2010, the library added QR codes, two-dimensional barcodes that can be scanned with mobile phone cameras, to provide links to further content that can be viewed while the patron is walking away from the display.
Results: QR codes were added to most slides incorporated into the digital signage display, visible to patrons as they passed by the entrance of the library. Minimal addition time was needed for staff to create and add QR codes to individual slides. However, collected usage data show limited adoption of QR code use by patrons. The most frequently used code directs patrons to information on the library’s hours.
Conclusions: QR codes are not yet incorporated into daily use by library patrons. Nevertheless, given the amount of staff time and overall desire of the library to provide information using technologically readily available to our primary clientele, the QR code project is still a valuable endeavor.
Authors: Ayumi K. Pantell, Library Assistant, Circulation, Billing, and Reserves; Rikke S. Ogawa, AHIP, Emergent Technologies Coordinator; Louise M. Darling Biomedical Library; University of California, Los Angeles, CA

Tuesday May 17, 2011 1:00pm - 2:00pm
Exhibit Hall A - Minneapolis Convention Center

Attendees (24)

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